AB InBev has hired Superconnector Studios to help connect the AB InBev portfolio to studios and production companies. “With offices in Nashville and Los Angeles, their new startup is not an agency, nor is it a production company. Rather it’s a strategic business consultancy that aims to connect all the stakeholders in brand entertainment: brands and agencies, talent and studios, media companies, and anyone else participating in the production of content at this nexus.” (Fast Company)
When I see something like this, I think of how it further emphasizes the benefit of Moving Day Consulting. The founders of Superconnector were veterans at CAA prior to this venture. Their network can easily create moments for their new clients, AB InBev. There has to be a significant amount of trust when AB InBev allows Superconnector to draw up a gameplan and go with it, knowing Superconnector knows the space better than anyone.
Hence, this sort of partnership is what I am looking for and currently doing with two of my clients. If a brand has any budget (or no budget…) and can tell me what their ideal partnership would look like, I would be able to draw up a plan giving my network and expertise.
You can read more here:
https://www.businessinsider.com/ab-inbev-makes-new-push-into-hollywood-style-entertainment-2024-5